Free-to-play game costco will make ‘Star Wars’ game cost-efficient
Costco’s upcoming Star Wars: Battlefront game is expected to cost $39.99, or about $2.19 less than its closest competitor.
In an interview with TalkSport, senior vice president of global media, communications and analytics, Joe Coughlin, said the game’s pricing was “optimistic” and that the company would offer “more value” to players.
“We believe in cost-effectiveness,” he said.
Coughlins comment follows the announcement of a new costco mobile app for players, which will be free to download from the App Store. “
It’s something that we’ve been thinking about, whether we want to do it right now or not.”
Coughlins comment follows the announcement of a new costco mobile app for players, which will be free to download from the App Store.
Costco announced the mobile app at the Gamescom gaming expo in Germany.
It’s part of a broad strategy to improve the value of the company’s digital store, which is expected be profitable in the next three to four years.
“The Star Wars franchise is one of the biggest games in the world,” Coughlers comments.
“Star Wars Battlefront will be the next step in our strategy to make sure the value proposition of the product continues to grow.”
A costco spokesperson told GamesBeat that the game will cost $49.99.
However, Coughins comment follows a similar comment from Costco CEO Dan Wiedefeld, who told the Wall Street Journal the game would be “a game we’re looking at doing for a while”.
“The plan is to launch it sometime this year,” Wiedegeleld said.